THE UNTAMING
See What's Missing. Surface What's Untamable. Architect What's Next.
A 90-minute paid intensive for founders missing the architecture, not the ambition.
The Untaming is where we run a full audit of your brand ecosystem, visual, verbal, emotional and surface your untamable point of view and turn the vision in your head into a 90-day plan you can actually execute.
Your Brand Isn't Broken. It's Missing Architecture.
You have a big vision for your brand. You don't have a plan to get there.
Maybe you're a founder with all the ideas but no strategy, no framework, no content engine, no launch calendar — surrounded by competitors saying similar things and no clear way to stand out.
Or you're a founder whose business has outgrown the brand you launched with, paying three vendors pulling in three directions while you project-manage them all.
The Untaming is designed for visionaries ready to:
Excavate the brand voice no competitor could credibly claim
Architect a brand ecosystem that ties visual, verbal and emotional touchpoints into one
Trade the gap between vision and execution for a dated 90-day plan
Naming the problem is the easy part. Closing the gap takes architecture.
Here's how we do it in 90 minutes
The 5 Phases of The Untaming
A structured, high-level diagnostic process. Five phases. Ninety minutes. One transformation.
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A live audit of your brand ecosystem — website, social, sales assets, last launch — run through three diagnostic lenses: coherence, pricing receipt, and point of view.
By minute 25, you'll have heard the verdict nobody on your team has been willing to give you.
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Five Brand Truth Questions plus our proprietary Emotional Journey Mapping process.
We bypass the marketing-trained answers and surface your real point of view, including what your brand actually makes your customer feel, not just what it says.
By minute 50, your Untamable Statement is written down in your real voice.
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We name what's no longer you.
Old assets, old offers, old language, old commitments.
Some get killed. Some get reforged. Nothing stays if it doesn't match the brand we just excavated.
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The 90-day plan to architect and relaunch your brand ecosystem publicly.
What gets built. What gets announced. What gets measured. You leave with a dated ecosystem map, not a vague intention.
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One commitment you make before the call ends.
One named risk most likely to derail your transformation.
A 7-day follow-up. The Untaming doesn't end with insight. It ends with action.
You can keep wondering what's off. Or you can find out — in 90 minutes — with a written answer in your hands.
What You Walk Away With
The Untamable Map: A 1-page branded PDF capturing your audit verdict, Untamable Statement, 90-day plan and named risks. Designed to be forwarded to your business partner and your team.
Your Untamable Statement: The single line that defines your wedge in the market. Yours to keep, regardless of whether you work with us further.
The Emotional Architecture Snapshot: A one-page reading of how your customer feels along their journey and where the emotional gaps are costing you conversions.
The 90-Day Transformation Plan: Three lanes, dated milestones, named deliverables. Architect it yourself or hire us to.
One Named Risk + a 7-day follow-up: We hold you to the commitment you made on the call.
Your brand becomes more than a presence. It becomes a strategic ecosystem that drives growth, influence and legacy.
You've been quietly aware of the gap between what you've built and what your brand says about it. The Untaming closes that gap in 90 minutes.
$1,000 · 90 minutes · Limited slots monthly · Fee credited toward The Untamable Build
UNTAMING FAQ’S
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You receive three emails over the next 72 hours:
Immediately: A confirmation email with the receipt and a calendar link to book your 90-minute session within the next 21 days. The link offers both virtual (Zoom) and in-person options; pick whichever fits how you work best.
Within 24 hours: The Untamable Intake Questionnaire. Ten focused questions covering your revenue, current vendor stack, brand assets (links to your website, IG, LinkedIn, last sales asset), top three competitors, and the question we always start with: "What do you wish your brand said about you that it doesn't?" The intake takes about 25 minutes to complete and is due 72 hours before our session.
72 hours before your session: A reminder, your session details (Zoom link or in-person address based on what you selected), and a quick checklist of what to have ready.
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Within 48 hours of the session you receive:
The Untamable Map: A branded 1-page PDF with your audit verdict, Untamable Statement, 90-day plan and named risk.
Your Untamable Statement: The single sentence that defines your wedge in the market.
The Emotional Architecture Snapshot: A one-page reading of how your customer feels along the journey.
A 7-day follow-up check-in: We hold you to the commitment you made on the call.
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One additional decision-maker is welcome at no extra charge.
More than that and the dynamic shifts away from intensive and toward workshop, which is a different engagement.
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Both. You choose when you book.
Virtual via Zoom is the default and works beautifully, you're in your own space, your assets are open on screen, the work goes deep fast.
In-person is available for founders in Montreal who want the energy of working in the same room.
Either format runs the same 90-minute structure and produces the same deliverables.