UNTAMABLE FOUNDATIONS
Build the Foundation. Find Your Voice.
Own the Untamable.
A 6-week live cohort program for founders ready to architect their own untamable brand.
Untamable Foundations teaches the same 5-phase methodology we run with private clients in The Untamable Build — adapted, structured and delivered for founders, coaches and creators ready to do the architecture themselves.
By the end of 6 weeks, you'll have audited your full brand ecosystem, written your own Untamable Statement, mapped your dreamiest customer's emotional journey, architected a brand you can launch and installed the operating system that keeps it from re-domesticating.
Not theory. Architecture.
Founding cohort 2026 · Limited to 20-30 students · $997
You Don't Need Another Course. You Need an Architecture.
You've bought the courses. They were helpful for a week. Useful for a month. Forgotten by month three.
The problem wasn't the courses. It was the architecture underneath.
Foundations isn't a tactic stack. It's the architecture every tactic needs to sit on.
Who Foundations Is Built For…
You're at $0–$300K revenue (or pre-revenue) and you know your brand needs architecture before you scale.
You're a coach, consultant, creator or service-based founder building a brand around your work — and the visual, voice and offer all need to align.
You've bought tactic-stacked courses (marketing, branding, launching) and felt that something underneath was missing.
You want to do the work yourself — guided, structured, but self-led — instead of waiting until you can afford an agency.
You can commit 3-5 hours per week for 6 weeks, including the live session.
You're ready to make hard calls about what stays in your business, what goes and what gets reforged.
Six Weeks. Five Phases. One Architecture.
The same methodology we run with private clients in The Untamable Build — taught for self-leadership. Each week introduces one phase, with a live teaching session, a workbook and a deliverable you architect alongside the cohort.
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You'll learn the 3-lens audit (Coherence, Pricing Receipt, Voice) and run it on your own brand.
By the end of the week, you'll have a written diagnosis of what's working, what's leaking and what's invisible — the same verdict our private clients receive in Phase 1 of the Build.
Deliverable: Your Reckoning Report.
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The 5 Brand Truth Questions and an introduction to Emotional Journey Mapping.
You'll write your own Untamable Statement and map how your customer actually feels at every touchpoint — the work most agencies skip.
Deliverable: Your Untamable Statement + Emotional Architecture Map.
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The Keep · Kill · Reforge framework, applied to your assets, offers, vendors, and commitments. The week most students experience as a turning point.
Deliverable: Your Shed List + your first three executed kills.
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How to translate your Untamable Statement into a visual + verbal + emotional brand system.
Templates for sales page, social bio and offer architecture included.
Deliverable: Your refreshed brand ecosystem.
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How to architect your social media strategy, content engine, and launch arc as one connected system.
You'll design a platform-by-platform plan (Instagram, LinkedIn, newsletter) with content pillars, posting cadence, and a 30-90 day launch motion — built to convert attention into qualified clients without burning out.
Deliverable: Your social media strategy + dated launch calendar + first month of content themes.
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How to install the rhythm that keeps your architecture from re-domesticating after the cohort ends. The self-administered version of our retainer-level work.
Deliverable: Your Founder Operating System document + 90-day execution plan.
Six weeks. Six deliverables. One architecture you carry forward forever.
What You Walk Away With
Six tangible documents and one trained eye:
Your Reckoning Report — a written diagnosis of your current brand ecosystem
Your Untamable Statement — the single sentence that defines your wedge
Your Emotional Architecture Map — how your customer feels at every touchpoint
Your refreshed brand ecosystem — visual, verbal and emotional alignment
Your social launch calendar + content engine — dated and ready to execute
Your Founder Operating System — the rhythm that protects everything you built
Plus the architect's eye to keep working on your own. Foundations isn't a course you finish and forget.
It's an architecture you carry forward.
Live for 6 weeks. Weekly 90-minute teaching sessions with MG (recorded for replay). One module and workbook released per week. Private community space for the cohort. Bi-weekly office hours and live Q&A.
Built for the working founder. Designed for 3-5 hours of focused work per week, including the live session.
Lifetime access. All recordings, workbooks, and templates are yours to keep — and to return to whenever you need to rerun a phase later.
How the Cohort Runs
The first cohort is limited to 15-25 students and priced at $997 — significantly below what the program will cost after launch.
Founding members also receive:
A 30-minute 1:1 strategy call with MG
Lifetime access to all materials and updates
The privilege of being our first published case studies
Frequently Asked Questions
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Yes — possibly the best time. Foundations is most valuable for founders architecting their brand from scratch or rebuilding it before they scale.
The earlier the architecture, the less you'll have to undo later.
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Then you're likely ready for The Untamable Build (done-for-you) rather than Foundations (do-it-yourself with a guide).
Foundations is for founders still in the architecting phase.
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Most courses teach one tactic at a time — marketing, branding, launching, mindset.
Foundations teaches the architecture that connects all of them.
You won't get more tactics. You'll get the foundation those tactics actually need to land on.
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Plan for 3-5 hours total: one 90-minute live session, one module and workbook and your own application work.
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All sessions are recorded and uploaded within 24 hours.
You can submit questions in advance for the office hours so your situation gets addressed even if you can't attend live.
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You have lifetime access to all materials and recordings.
The community space stays open after the cohort closes for peer support.
For 1:1 architect-level work, the natural next step is The Untaming or The Untamable Build.
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A 7-day guarantee: if after the first week's work you don't feel Foundations is built for you, we refund in full.
After week 1, the program is non-refundable.
You've spent years buying tactics. Foundations is where you finally build the architecture they're meant to sit on.
Stop Stacking Tactics. Start Architecting.